Selling Your Home on the North Shore of Chicago

You know how people say that you work with people that you are similar to?? Well, that is no different in the real estate world. We find that our best matches in our business are professional, educated homeowners who value communication, honesty, systems, processes and accountability.

In general, most people find us because they are researching all of their options and have asked friends and family for recommendations. In addition, they have done extensive research online to find the best and most experienced agent.

Our customers are tired of being lied to, steered down the wrong path, or given advice that is inaccurate. They are exhausted of being ‘sold’ by a real estate professional with little experience. They don’t have time to be involved in the day-to-day operations of selling a home.

They want an honest opinion about how to sell their home, and they want an honest assessment of the price of their home. They have found too many agents that are not working full-time and have overextended themselves by taking on too much business, and they don’t communicate enough with their clients.

According to the National Association of Realtors, the typical agent only sold 12 homes last year. The truth is that just about 10 percent of the agents do 90 percent of the business. It’s imperative to find the agents that are in the top 10 percent in order to effectively market and sell your home.

Finding Right Real Estate Agent

Many times, sellers use a trusted family member or close friend who they know is a real estate agent. Often times, these agents are part-time agents who sell only one or two homes a year. However, the sellers feel obligated to put their most valuable and expensive possession into the hands of a friend because they feel obligated… they don’t think about the ramifications and the consequences if their agent provides them wrong advice that could cost them tens of thousands of dollars.

Sometimes, sellers don’t choose us to sell their home, and many times, they find they can’t sleep at night because they are nervous because their house hasn’t sold. They are scared because either they have already moved out of state, or they have already bought another home and can’t carry two mortgages. They are second-guessing themselves and feeling as though they made the wrong choice in choosing their listing agent because they know they cannot get out of the contract that they signed.

These sellers know that the longer they keep their homes on the market, the less money they will ultimately receive for the home. However, because they are in a contract that cannot be canceled with a listing agent, they will most likely have to wait until their listing expires and ultimately, the sales price on their home will be lower.

We know how to sell homes. We understand what our buyers and sellers are looking for in an agent and we work to make sure they are satisfied. We are in the top .0018% of real estate agents in the Chicagoland area. In 2018, we sold almost 100 homes. Since 2012, we have sold over 400 homes for over $240 million in volume. In addition, we are the number three agent on the North Shore for 2018, the number one agent in Northbrook for 2017 and the number 45 agent in the whole Chicagoland area of more than 25,000 agents.

We provide a solution to our clients by offering them systems, processes and a high level of customer service. Each person on our team has their own job that they excel at and are a perfect fit for.

Working with an Agent vs Team

We believe that in the next ten years, all real estate agents will be working on a team. There is no way to compete with our team for the level of service, marketing and knowledge that we can provide. We are different because there are no other teams operating the way we do.

We are a full-service team that goes beyond the part-time agent, or the successful overworked agent. We provide you a professional service that you would expect from your financial provider, your accountant and your doctor.

When we take your listing, we will immediately start to get your marketing in gear. You will receive a call from our listing and marketing manager discussing the staging, timing and photography. We start planning our public and private open houses. We place a sign in the yard with a direct line to all of our buyer’s agents. In addition, we will reach out to every agent that shows your home at least five times to gather feedback.

The benefits of our solution are that you will know where you are with us. We will reach out proactively to discuss our marketing and the activities we are doing to market your home. In addition, our full-time runner makes stops at our homes for customer service calls to make sure our empty houses look good and that they are secured if our sellers are out of town.

Your other options in choosing your real estate agent are:
1. Using a friend who is an agent that is part time.
2. Using an agent that is very successful but doesn’t have a team to support him or her.
3. Not being able to sell your listing because your agent is inexperienced.

We are different because we all work full-time and are accountable to each other and to you. We give you the time and energy that you need from us, and we have over 300 transactions that we have completed in the past 7 years.

How to Price a home on the North Shore of Chicago?

When our clients listen to our advice, they succeed. We took a listing and recommended a list price of $899,000. The seller insisted on a price of $950,000. The house had almost no showings in the first 6 weeks. We advised our sellers that the house needed to be immediately reduced to $899,000. The seller was reluctant because they felt as though they would not have much negotiating room. We said at $899,000 we could hold firm on our list price and not negotiate much. We reduced the next day and within one day we had an executed contract for $895,000. We were able to hold firm on the price and negotiate it for our clients to get exactly what they were looking for.

When you hire us, we will immediately begin working to get your home on the market and showcase it with the best staging, photography and marketing.

We provide something that most other agents will not offer… If at anytime, you are not completely happy with our services or our promises, you can cancel your listing at anytime.

It’s important to make sure that we talk sooner rather than later as the time of year you list your home is incredibly important as to when you will get the most amount of money for your home. So, act quickly as you don’t want to miss the hottest market.